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List Price: $27.95Amazon.com's Price: $18.45 You Save: $9.50 (34%)Prices subject to change.
Availability: Usually ships in 24 hours
Binding: Hardcover
Dewey Decimal Number: 658.409
EAN: 9780470260364
ISBN: 047026036X
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 224
Publication Date: June 30, 2008
Publisher: Wiley
Sales Rank: 19216
Studio: Wiley
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Editorial Review:
Product Description:
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
Customer Reviews
Average Rating: 
Rating:  - 7.2/10 example-driven practical book on customer-centric innovation
"If it's so easy to understand and it makes so much sense, why don't more companies get tuned it?"
"Tuned In" by Craif Stull, Phil Myers & David Meerman Scott is a book on how to create the "resonator", the product that sells itself. Or (quoted from the book);
"The perfect solution to a specific problem"
"A product or service that people want to buy without being coerced"
"An offering that establishes a real and direct connection to what your ... Read More
Rating:  - Are You "Tuned In" to Your Business Opportunities?
I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, and David Meerman Scott called Tuned In. I got the preview, but it is being published today. It was a very interesting experience to read this book, because I feel as though I understand the authors' perspectives so well already. But even though I know where the authors are coming from, I was still riveted by this book. They tell so many great stories that illustrate their big point, which is that you need ... Read More
Rating: - The Universal Rule
Great Book!! Your own personal opinion is irrelevant no matter what situation you are in. You can accomplish more than you've ever imagined in your personal and professional life by observing and listening to others and what they want. And whether it's right or wrong, let it go. Just give them what they want and the paybacks will come. This book is another great spin on the principles of Dale Carnegie.
Rating: - A Book for Every Marketer
This book is a must read for all entrepreneurs and their marketing department. If you're lucky enough to read this book before developing your business plan, you're going to benefit greatly. This book really helped our team dig at how we were developing and marketing our application and our business.
The examples of the book are unique and interesting, supporting the entire premise. Perhaps the best feature of the book is that it can easily be used as a checklist for your company, your ... Read More
Rating: - It's all about "connections"
This straight-talking book is a great addition to any entrepreneur's bookshelf. When positioning a company or a product - or a candidate for public office, there are several rules to follow, among them: Who is your customer? What is important to your customer? And how does your service or product meet the "perceived" needs of your customer? The key words are "perceived needs." You must know what your customer is buying and why, and what they want to buy. You also need to know what they are not buying ... Read More
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Dewey Decimal Number: 658.409
EAN: 9780470260364
ISBN: 047026036X
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 224
Publication Date: June 30, 2008
Publisher: Wiley
Sales Rank: 19216
Studio: Wiley