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List Price: $29.99Amazon.com's Price: $19.79 You Save: $10.20 (34%)Prices subject to change.
Availability: Usually ships in 24 hours
Binding: Paperback
Dewey Decimal Number: 006.7
EAN: 9780470174623
ISBN: 0470174625
Label: Sybex
Manufacturer: Sybex
Number Of Items: 1
Number Of Pages: 384
Publication Date: January 29, 2008
Publisher: Sybex
Sales Rank: 4991
Studio: Sybex
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Editorial Review:
Product Description:
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
Customer Reviews
Average Rating: 
Rating:  - Helpful Book, But A "Light" & Too Technical
I am not a techie, but have a good working knowledge of web design and analytics. I own a website and manage some of the html and all of the analytics. The book was informative, but I was hoping to see much more guidance on proper design with a bunch of examples and less on multi-variate testing. Not a bad book, just not quite what I was looking for.
Rating:  - Less filler than most
If you've ever read a marketing book the lesson is not on the lines of the book but what's written between them. If you can deconstruct how the book was sold to you you win. The content is seldom useful for much more than getting excited about learning the lesson that never arrives.
And this is no accident. Marketers are magicians, and magicians never give away their best secrets. So we shouldn't be surprised when we don't get the deepest darkest secrets in a book they so willingly ... Read More
Rating:  - Impractical Collection of Laundry Lists for Corporate Users
So, let's say you have a website and want to improve the landing page.
Perhaps you're not sure about the best style of landing page for your type of product and would like a discussion about what kinds of pages work best with products like yours. You won't find ANY answers here. In fact, you won't even find a hint.
If you can't do the math to figure out what optimization is worth, then maybe you should read this book. But even then I have to believe that this material is covered ... Read More
Rating:  - A Must-Have for anyone serious about landing page optimization
I have been working as a consultant for the past 3-4 years for clients who want to optimize their landing and/or buy pages. I get paid on a percentage basis on how much I increase their conversions by so I'm very selective of testing theories found in optimization books... With that said - I can full heartedly recommend this book.
My book is worned out from reading it multiple times and earmarked on multiple pages on specific items that I tested myself with great results.
If ... Read More
Rating: - A good book on this topic
This in fact is a great book on this topic.well written and very easy to read.
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Dewey Decimal Number: 006.7
EAN: 9780470174623
ISBN: 0470174625
Label: Sybex
Manufacturer: Sybex
Number Of Items: 1
Number Of Pages: 384
Publication Date: January 29, 2008
Publisher: Sybex
Sales Rank: 4991
Studio: Sybex