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List Price: $24.95Amazon.com's Price: $16.47 You Save: $8.48 (34%)Prices subject to change.
Availability: Usually ships in 24 hours
Binding: Hardcover
Dewey Decimal Number: 658.834
EAN: 9780385523882
ISBN: 0385523882
Label: Broadway Books
Manufacturer: Broadway Books
Number Of Items: 1
Number Of Pages: 256
Publication Date: October 21, 2008
Publisher: Broadway Books
Release Date: October 21, 2008
Sales Rank: 411
Studio: Broadway Books
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Editorial Review:
Product Description:
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:
Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.
Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves.
'Cool” brands, like iPods trigger our mating instincts.
Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product.
Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .
Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars.
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
Customer Reviews
Average Rating: 
Rating:  - One of the best
This book is very helpful and will clear lots of theory that we all think about in our business. It is a must for people in marketing and advertisement ... and why not for all of us as consumers ... one of the best in its kind.
Rating: - A compelling read, soon to be a business classic
What are the real motivators that fuel the limitless number of purchases the average person makes in a year? Are consumers really telling the truth when they claim to buy a product for its quality and not for the status that it may afford them?
Marketing guru Martin Lindstrom devoted three years and seven million dollars in research to discover that when it comes to buying, the mind tells truths while the mouth lies. His research involves the use of a functional Magnetic Resonance ... Read More
Rating:  - Bland with an Egotistical Author
This is a lame book. I found myself skipping paragraphs at first, pages after a while, and then the last third of the book entirely. Three problems:
1) There's not much new here.
2) The author can't shut up about how awesome he is.
3) Padding padding padding.
Rating: - Insights Into Marketing and the Human Brain
Three years and millions of dollars later, Martin Lindstrom presents you with a book on neuromarketing, a technique using functional magnetic resonance imaging (fMRI) and steady-state typography (SST) which measures conscience and subconscious reactions to marketing, advertising, products and brands. SST provides real-time information from the brain, while fMRI maps the areas of the brain that are active at the time of the stimulation. Together, these techniques provide insight into the motivation for ... Read More
Rating: - All Sizzle, No Steak
This book discusses a few interesting ideas, but did very little to actually substantiate the claims. It's full of anecdotal evidence with no time spent on correlation.
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Dewey Decimal Number: 658.834
EAN: 9780385523882
ISBN: 0385523882
Label: Broadway Books
Manufacturer: Broadway Books
Number Of Items: 1
Number Of Pages: 256
Publication Date: October 21, 2008
Publisher: Broadway Books
Release Date: October 21, 2008
Sales Rank: 411
Studio: Broadway Books